Focus on genre with proven success in the transmedia space.

We prefer the following genres:

1. Fantasy (high, epic, or urban)

2. Paranormal/paranormal romance

3. Science fiction

4. Cozy mystery

5. Thriller (spy, action, etc.)

6. Women’s Fiction

Iconic Dialogue — Things that will be said for years to come. Think of Casablanca, Gone With the Wind, The Godfather, and The Princess Bride. Ideally, the dialog is rich with subtext. These lines are spoken by:

Strong, memorable, iconic characters. This is likely the most important criteria of all. Ideally, audiences should be able to quickly describe main characters clearly without mentioning what they look like or what they do for a living. Think how easy it is to do that for, say, Mary Poppins, Norm from Cheers, George Bailey or Mr. Potter from It’s a Wonderful Life, or Rick from Casablanca. Better yet, think how easy it is to do that for the main characters from the original Star Wars, and how hard it is to do so for the prequels. Characters are defined by (among other things) their strengths, their flaws, their courage, their mistakes, their quirks, their passions, their relationships, their words, their actions, their past, their circumstances, their drives, and their relatability. Ideally, the main character(s) should be in some way aspirational. The characters must have depth — a past, relationships, pain, aspirations.

The main character’s (or characters’) development arc should mirror to the action/story structure arc. The arc of the story supports the action, but it also supports the character’s change and growth as a person. In Casablanca, the action parallels Rick’s growth from a broken, selfish, bitter man to a self-sacrificing hero. Ditto Han Solo in Star Wars and Harry in when Harry Met Sally. Dara Marks wrote a brilliant book on this idea called Inside Story.

The core of the story must be about a character (or ensemble of characters), and his/her transformation, no matter how much action or suspense is layered on top.

Elements of found family — think of the gang from Cheers, the crew of the Starship Enterprise, the kids from Harry Potter, or the team from Buffy the Vampire Slayer. People that aren’t of blood relation but are working toward a common goal to find a sense of belonging.

Mythic resonance — people living mythic lives in a landscape of consequence, and an Orphan/Wanderer/Warrior/Martyr structure (think Star Wars, Harry Potter, and Casablanca). On a related note, a sense of an encounter with or experience of the numinous — the Force in Star Wars, the Voice and ballpark in Field of Dreams, the instances of rescue grace and wonder in Harry Potter.

Mirror the real world and the experiences of the audience through a metaphoric lens (Buffy the Vampire Slayer, Maze Runner, Hunger Games)

We prefer a strong sense of milieu — atmosphere, place, and/or setting … we are especially interested in projects where the setting is almost a character in the story. More specifically:

A detailed, immersive world that readers long to explore: Middle-earth, Hogwarts, Winesburg, Ohio, the London of Dickens or Conan-Doyle, the DC/Marvel Universes, Charles de Lint’s Newford, Narnia, Twin Peaks, the kingdoms of Frozen and Tangled.

Iconic Locations — Bag End, Tara, the Star Wars cantina, the Emerald City, Rick’s Café Americain, Hogwarts, Diagon Alley, the Death Star. Easily recognizable and (usually) a place you long to visit.

Iconic (and merchandisable) images — lightsabers, the Star Trek delta, the Narnia wardrobe and lamppost, magic wands, cars like the Batmobile and the Mach 5, etc. Also: cosplay potential.

Elements of wish fulfillment (Narnia, Harry Potter, Star Trek). Examples: the desire to be special/the chosen one, the desire to be in a wonderful, magical place, longing to find one’s tribe (found family), etc.

Plant and Payoff/Causality … story elements planted pay off later in the story, and one event causes another, which causes another, and so on. Think of dominos knocking over the next dominoes in a chain, where each tile is larger than the last. Chris Soth is fond of saying that the “queen died and the king died” is not a story, while “the queen died and the king died of sadness” is a story, because there is causality. The last ten minutes of It’s a Wonderful Life contains more than 30 payoffs to moments established (or planted) earlier in the story, so every ounce of that emotion is earned.

Broad “four quadrant” appeal (men and women, old and young) and transmedia franchise potential. Properties should be appropriate for transmedia exploitation.

The material must “travel.” In other words, it is highly visual so that it can easily translate for international markets.

For Gramarye Gold, the story must lend itself to the Gramarye format. There must be scenes we can film, must support games, unlockable content, and social without distraction. Sophie’s Choice would make a poor Gramarye Gold Book, but it would be a perfect fit for Vitis.

In most cases, we prefer a contemporary setting, but we are open to all compelling milieus.

Each title must have a specific, targeted, identifiable audience that congregates. We love diversity and underserved audiences.

Story must target at least two of the following segments: young adults (12 to 17), new adults (18-25), and adults (25-40).

Story Structure (Part 1)

A 4-act structure, or (if yu must) a 3-act structure, with act 2 broken in half with a midpoint turning point. If you don’t know what we’re talking about, read the books by Chris Soth and Syd Field, or watch this video.

Each scene must have a reveal of plot or character.

Each scene must forward the plot and the development of character.

Dialog must make use of subtext.

As mentioned, dialog should be witty and quotable (The Princess Bride)

Story Structure (Part 2)

1-10% into the story, we must setup main character’s internal desire (In Star Wars, Luke wants to leave the farm and have adventures in the wider galaxy).

12%, call to action (Luke sees the Hologram of Princess Leia).

25%, inciting incident (Luke finds his uncle and aunt dead and goes with Obi Wan to become a Jedi).

50% midpoint center of story, major turning point … things start going downhill (Luke discovers that the princess is aboard the death star).

75% into the script, everything goes to hell, nothing worked, all is lost (The rebels have one slim chance to destroy the death star and survive).

95% final climax and reveal, payoff all of your setups (Death star goes boom).

In most cases…. 100% denouement scene, show the character for 1 scene after the resolution (the medal scene in Star Wars, Rick and Louis’s “beautiful friendship” scene in Casablanca). In some rare cases, such as Inception and The Usual Suspects, the shock of the lack of such a scene can be equally effective. This point is the only one which may occasionally be an exception.