Flashpoint at Georgia Tech
Flashpoint works closely with founders to enable them to think clearly about their businesses, using rigorous processes to enable reliable innovation. It is unique in implementing startup engineering, a business creation and innovation process developed by Dr. Merrick Furst at Georgia Tech. Its companies have attracted more than $150 million in commitments from angels and investors, and have a market cap of over $800 million.
Startup Engineering is a program and framework for finding genuine unmet demand and building scalable companies to satisfy it.
Startup engineers take a “problem first” approach to identify inadequately addressed pain in their customer’s personal or professional lives. They generate theories about customer improvement goals and the constraints that prevent existing solutions from meeting them. They work toward actionable truth by testing to disconfirm their theories, modifying them, and retesting. They prioritize and gauge progress through a framework of understanding, bounding, and reducing the risks that all early stage companies face.
Gramarye Media is based at Blackhall Studios, where we partner to discover, develop, and produce transmedia franchises.
Opened in 2017, Blackhall Studios offers complete services for all types and sizes of productions – from small independent films to scripted television series to tent pole movies.
The nine sound stages range in size from 20,000 to 40,000 SQ. FT. with ceiling heights from 45 to 55-feet – the highest in all of Georgia. The nearly 100-acre complex also has more than 175,000 SQ. FT. of mill space, special effects and storage space, with another 40,000 SQ. FT. of creative space soon to open.
Blackhall Studios is conveniently located less than 10 miles from Atlanta-Hartsfield Jackson International Airport – the world’s busiest with hourly flights to all major cities – and only 20 miles from the smaller DeKalb-Peachtree Airport which can accommodate private, luxury jets.
The studio’s strategic location places talent and crew only minutes away from Atlanta’s luxury accommodations, including the Ritz Carlton, St. Regis and the Four Seasons, as well as most of the city’s award-winning, celebrity chef-driven restaurants and high-end shopping destinations.
Our sister company, ConcentraQ, helps power Gramarye’s powerful social media and tracking capability. ConcentraQ is a cloud-based software platform that allows marketing and brand management teams to quickly design and launch highly personalized campaigns to inspire, incent, and empower consumers to become champions for their brand.
In short, ConcentraQ maximizes social endorsement and brand visibility, beyond what can be achieved through traditional marketing channels. With ConcentraQ, marketers can guide the conversation and identify (and potentially reward) their brand’s most significant individual influencers. The result? Faster, more agile promotional campaigns leading to:
- Deeper brand affinity, stronger bonds with current and potential customers
- More compelling personal, unpaid endorsements and buzz
- Significantly increased brand visibility
- More precisely-targeted promotion budgets and properly-attributed ROI
ConcentraQ enables real visibility into social influence and endorsement activities from the ground up – starting at the individual consumer level. It provides tools for brand marketers that seamlessly integrate into promotions, giving prospects and customers the opportunity to easily endorse brands/products within in their social spaces.