FutureXLive: John Adcox with Gramarye Media speaks about “Online Communities: Humanity’s Digital Hive | FutureX Live: The Next 10”
CEO John Adcox was proud to represent Gramarye Media, Inc. in this conversation at the FutureX conference about virtual communities in entertainment.
John shared insights and revelations on how brands can harness the collective knowledge of online communities to help drive key business decisions. First and foremost: listen first, act second. Get to know the community before you join the conversation. Be ethical and transparent. Also, engage these communities where they are. Don’t try and get them to come to you. And finally, it’s the quality of the content, not the size of the community, that matters — right now, in the next ten years, and for decades to come.